How Saltmine Built for Enterprise Scale Across 3 CRE Partners with Strategic SVP of Sales Leadership

By late 2024, Saltmine had earned its position in the market. The San Francisco-based workplace software company had delivered 80% ARR growth in 2020, maintained a 95% customer retention rate, and processed over 50 million square feet of corporate real estate across 1,500+ projects. Its platform integrated utilization data, design parameters, and cost modeling in one place, producing outcomes that enterprise clients measured directly: 70% faster test-fits, 60% reductions in lead time, and 7% fewer change orders. Clients like Nike, Snowflake, and Workday were proof that the product worked at scale.

What Saltmine lacked was the commercial infrastructure to match its product strength. Distribution agreements with JLL, Cushman & Wakefield, and Newmark gave the company access to a vast network of Global 2000 prospects. A $20M Series A and a December 2024 extension led by Rigel Capital provided the capital to move aggressively. The company had every element in place except the sales leader who could turn those assets into a repeatable enterprise revenue engine.

The Risk of an Underleveraged Partner Ecosystem

Saltmine's growth through 2024 had been steady but constrained. Revenue reached $1.4M against a backdrop of three major CRE distribution partners, institutional capital, and a differentiated platform with no direct competitor offering the same integration of design, data, and real-time decision-making. The gap between what the company had built and what it was commercially capturing was significant. Without experienced sales leadership, Saltmine risked entering its Series B cycle without the revenue trajectory to support it.

The company needed a single leader to own P&L across sales and customer success, activate the partner network at scale, and drive expansion across the Americas while managing global accounts. That hire needed to move fast.

A Targeted Search for Enterprise Sales Experience

Saltmine partnered with Christian & Timbers to find an SVP of Sales and Customer Success with a specific profile: enterprise software sales experience, familiarity with channel and distribution-led growth models, and the ability to build and manage a commercial organization reporting directly to the CEO.

In 2025, Evan Eisenberg joined Saltmine in that role. Eisenberg came from Verkada, the largest cloud-based B2B physical security platform, where he served as Regional Sales Director for Enterprise accounts. He brought an MBA from Cornell Johnson and a track record of driving revenue growth and account expansion in complex enterprise environments. His appointment gave Saltmine's commercial operation a leader calibrated precisely to the company's next phase.

Activating Scale Across Sales, Customer Success, and Partnerships

Under Eisenberg's leadership, Saltmine's commercial functions aligned around a unified growth strategy:

  • Assumed P&L ownership across sales, customer success, and sales enablement, reporting directly to CEO Shagufta Anurag
  • Activated Saltmine's distribution partnerships with JLL, Cushman & Wakefield, and Newmark to build structured pipeline across the Americas and globally
  • Anchored the sales motion to quantified customer outcomes, including 70% faster test-fits, 60% reductions in lead time, and 7% fewer change orders, supporting both win rates and premium pricing
  • Maintained Saltmine's 95% customer retention rate while expanding the enterprise client base
  • Coordinated with CRO Shawn Green and board member Jim Baum to build the organizational depth required ahead of a Series B

From Product-Market Fit to Commercial Scale

  • 2020: Saltmine delivers 80% ARR growth and 350% growth in monthly active users
  • February 2021: $20M Series A raised; JLL Spark invests and agrees to distribute Saltmine directly to its clients
  • 2021: Platform processes 50M+ square feet across 1,500+ projects; customer retention reaches 95%
  • 2023: Revenue reaches $1.1M with 30 enterprise customers
  • December 2024: Series A extension led by Rigel Capital to fund expansion across Europe and the U.S. ahead of Series B
  • 2025: Evan Eisenberg appointed SVP of Sales and Customer Success to accelerate enterprise growth across 3 major CRE distribution partners

Precision Search at a Critical Commercial Moment

Saltmine's situation called for a specific kind of placement. The company had strong retention, a defensible product, institutional capital, and three of the world's largest CRE firms as distribution partners. What it needed was a sales leader who had operated in enterprise software environments with similar complexity and could convert a powerful partner ecosystem into consistent revenue growth. Christian & Timbers identified Eisenberg as that leader, matching his background at Verkada and his enterprise sales experience to Saltmine's precise commercial requirements.

With over 2,000 CEO and board placements and 5,000+ C-suite assignments across the technology sector, Christian & Timbers brings the pattern recognition to identify leaders who fit not just a job description but a specific growth moment. Eisenberg's appointment gave Saltmine the commercial leadership to enter its next funding cycle with the revenue trajectory and partner activation to support it.

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