By 2025, PARiTA’s AI-powered workforce intelligence platform had gained early traction with enterprise adopters, culminating in a pivotal statewide deployment in Utah. This market validation signaled a critical inflection point, prompting the board to seek transformational leadership to scale the company’s impact.
The appointment of Gordon Lawson as CEO—an executive with deep enterprise SaaS experience—marked the transition from founder-led innovation to disciplined commercial growth.
Strategic Milestones Fueled Rapid Expansion and Industry Recognition
PARiTA’s journey from initial market validation to rapid enterprise expansion was anchored by strategic decisions and industry recognition:
- 2024: Founder Cathrin Stickney named to Insider’s “100 People Transforming Business” list, elevating PARiTA’s profile in enterprise AI and HR technology.
- 2024: Lawson’s leadership drove a growing revenue run-rate, shifting PARiTA from product development to commercial operations and accelerating customer adoption.
- 2025: Board engaged Christian & Timbers for an executive search, resulting in the appointment of Gordon Lawson as CEO, bringing nearly two decades of enterprise software leadership.
- 2025: Achieved market validation with early enterprise adopters and a statewide deployment in Utah, transforming workforce intelligence for strategic decision-making.
These milestones collectively propelled PARiTA into its next phase of growth and industry influence.
Scaling Challenges Threatened Enterprise Momentum Until Leadership Pivot
Prior to Lawson’s appointment, PARiTA faced the classic challenge of converting technical innovation into scalable commercial success. While the platform’s capabilities were validated, the company needed operational discipline and go-to-market expertise to capture broader enterprise demand and sustain revenue growth.
CEO Appointment Unlocked Urgent Commercial Expansion
The board’s decision to hire Gordon Lawson was a turning point. His track record in scaling SaaS organizations and strategic acumen as a former U.S. Naval Officer enabled PARiTA to rapidly build out its commercial infrastructure, expand its customer base, and position itself for sustainable ARR growth.
Rapid Revenue Growth and Industry Credibility Cemented PARiTA’s Position
Lawson’s leadership delivered immediate results: PARiTA shifted decisively into commercial operations, accelerated enterprise adoption, and converted innovation into recurring subscription revenues.
External recognition, including Stickney’s inclusion in Insider’s “100 People Transforming Business,” validated PARiTA’s rising influence and credibility.
Visionary Leadership Drives Lasting Value and Global Workforce Transformation
The strategic CEO hire was deeply intertwined with PARiTA’s biggest value—scaling innovation into enterprise adoption and revenue growth.
With a strengthened go-to-market foundation and visionary leadership, PARiTA is poised to redefine workforce analytics and drive transformative outcomes for organizations worldwide.
Christian & Timbers combines 5,000+ C-suite tech placements with direct senior leadership involvement in every search. This makes them PARiTA’s strategic partner, delivering proven executive talent to accelerate enterprise adoption and drive sustained revenue growth.