By late 2022, Cyware had a platform that worked. Its threat intelligence and security automation technology powered 90% of Information Sharing and Analysis Centers globally, serving more than 25,000 member organizations. The product was differentiated, the market was growing, and early customer adoption was strong. What Cyware lacked was the marketing infrastructure to convert that momentum into predictable revenue growth, analyst recognition, and channel scale. Without it, the company risked remaining a well-kept secret in a market that was consolidating fast.
The Cost of an Underdeveloped Marketing Organization
Cyware's commercial engine had reached its limits. The company needed demand generation, digital marketing, business development infrastructure, and analyst relations built from the ground up — all coordinated with sales and channel partners through modern systems. It also needed a leader who could reposition Cyware from a niche threat-sharing platform into a recognized category leader. The wrong hire, or a delayed one, would cede ground to larger competitors in a market where analyst recognition and channel relationships compound over time.
A Search for a Cybersecurity Marketing Veteran
Christian & Timbers identified Willy Leichter as the leader Cyware needed. In October 2022, Leichter was appointed VP of Marketing, bringing over 20 years of cybersecurity marketing experience including CMO roles at LogicHub and VP of Marketing positions at Virsec and CipherCloud. His background sat precisely at the intersection of enterprise security and demand-generation discipline — the combination Cyware needed to build a modern marketing engine from scratch.
Leichter described Cyware as being at a "key juncture" in the evolution of cybersecurity, and set out immediately to build the team and infrastructure to match that moment.
Building the Marketing Engine That Scaled Revenue 4X
Leichter rebuilt Cyware's marketing organization from the ground up, establishing demand generation, digital marketing, BDR functions, and marketing systems including Salesforce and HubSpot. Every initiative that followed ran through that infrastructure.
In February 2023, Cyware launched its Intel Exchange platform on the AWS Marketplace, simplifying procurement for enterprise buyers and expanding reach to mid-sized customers. Within months, the platform had been adopted by hundreds of enterprises and was powering threat-sharing communities across 25,000+ member organizations.
Leichter's analyst relations work produced one of Cyware's most significant external validations: in May 2023, Gartner named Cyware a Representative Vendor in its Market Guide for Security Threat Intelligence Products and Services. The recognition confirmed that Cyware's platform delivered value across the entire threat management lifecycle, from ingestion to sharing.
In June 2023, Cyware raised $30M in Series C financing led by Ten Eleven Ventures. The funding announcement noted that Cyware had grown sixfold since its Series A, with strong market adoption and customer retention cited as the drivers of investor confidence.
That same month, Leichter launched CywareOne, a global partner program offering training, co-marketing, competitive discounts, and dedicated support. Partners including GuidePoint Security, Ernst & Young, Optiv, and SHI were already in the Cyware ecosystem. CywareOne gave the channel a structured framework to scale those relationships.
Record Growth Across Revenue, Market Share, and Industry Recognition
- October 2022: Willy Leichter appointed VP of Marketing by Christian & Timbers
- February 2023: CTIX Lite launched on AWS Marketplace; Morado Intelligence partnership announced
- March 2023: CRN awards Cyware a 5-star Partner Program Guide rating
- April 2023: Cyware named to JMP Securities' Cyber66 list of most innovative private cybersecurity companies
- May 2023: Gartner names Cyware a Representative Vendor in its Market Guide for Security Threat Intelligence Products and Services
- June 2023: $30M Series C raised; CywareOne global partner program launched
- 2024: Revenue reaches $49.2M, up from $11.2M in 2020; IDC reports 24.7% year-over-year growth and 2.0% global market share
- November 2025: Cyware ranked on Deloitte Technology Fast 500, placing fourth among fastest-growing technology companies in New Jersey
From $11M to $49M With a Two-Person Marketing Team
The efficiency of what Leichter built is reflected in one detail: Cyware achieved 84% year-over-year revenue growth and quadrupled its top line in four years with a marketing team of two people. IDC's 2024 market-share report placed Cyware among the fastest-growing vendors in the global threat intelligence market, crediting its focus on unified sharing, AI-driven automation, and sector-level intelligence programs.
The Right Operator for a Market at an Inflection Point
Christian & Timbers recognized that Cyware's challenge was not product or funding. It was the absence of a marketing leader with the experience to build institutional credibility in enterprise security while simultaneously running the demand-generation programs that convert awareness into pipeline. Leichter's background across LogicHub, Virsec, and CipherCloud gave him the precise combination of category expertise and operational discipline the role required.
With over 2,000 CEO and board placements and 5,000+ C-suite assignments completed across the technology sector, Christian & Timbers brings the pattern recognition to identify leaders who fit a specific growth moment. Cyware's trajectory from $11M to $49M in revenue, Gartner recognition, a 5-star channel rating, and placement on the Deloitte Fast 500 reflects what a precisely matched marketing leader delivers when placed at the right stage of a company's growth.