SoftWriters has appointed Jeff Hlozek as Chief Revenue Officer, marking a strategic addition to the company’s executive team as it continues to expand its leadership in long-term care (LTC) pharmacy software.
In this role, Jeff will lead sales and marketing across the organization, with a focus on accelerating growth, deepening customer engagement, and advancing the company’s platform strategy in support of its broader mission to empower LTC pharmacies.
A Proven Commercial Leader in Healthcare Technology
Jeff brings over 25 years of experience leading revenue and go-to-market operations across healthcare technology and software companies. His career reflects a consistent focus on disciplined execution, customer value, and building scalable commercial teams.
Prior to joining SoftWriters, Jeff served as Vice President of Global Sales at Navenio, where he played a central role in expanding the company’s market presence across North America and international regions. His earlier leadership positions at MediStreams and SCI Solutions further demonstrate his ability to drive sustained growth in complex, regulated environments.
Jeff’s background combines deep industry expertise with a practical understanding of how to align sales, marketing, and product teams to deliver measurable outcomes. His leadership style emphasizes clarity of strategy, operational accountability, and strong team development.
Positioned for Continued Growth and Market Impact
Jeff joins SoftWriters at a pivotal time as the company continues to expand the capabilities of its platform and deepen its relationships with LTC pharmacy partners. With increasing demand for integrated, AI-enabled solutions across the pharmacy ecosystem, the need for experienced commercial leadership is critical.
In his new role, Jeff will guide revenue strategy, lead cross-functional alignment across go-to-market teams, and support product innovation that addresses the evolving needs of the LTC sector.
Executive Search and Leadership Partnership
This appointment was led by Christian & Timbers as the executive search partner to SoftWriters. The placement reflects a shared commitment to identifying leaders with the depth of experience and operational maturity required to drive results in a dynamic and mission-critical segment of the healthcare market.
We congratulate Jeff on his appointment and look forward to the continued impact he will bring to SoftWriters and the broader LTC pharmacy technology landscape.