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Christian & Timbers is pleased to announce the appointment of Rob Shilling as General Manager of Bethlehem at Adams Outdoor Advertising, a strategic leadership move set to reinforce the company’s market position and accelerate growth across one of its most critical regional operations.
Driving Strategic Growth Across the Out of Home Sector
Rob Shilling brings a consistent track record of exceeding revenue expectations and advancing organizational performance within the Out of Home (OOH) advertising industry. Known for his operational focus and commercial precision, Rob has built a reputation for translating market insight into high-impact execution.
At Adams Outdoor, he will lead the expansion of the Bethlehem business unit, overseeing regional operations, sales performance, and customer strategy. His appointment marks a renewed focus on margin discipline, customer experience, and data-informed growth.
Strengthening Leadership Under Institutional Backing
Adams Outdoor, backed by Searchlight Capital Partners, continues to invest in regional leadership with the capacity to scale impact. Rob’s hands-on leadership style, combined with strategic foresight, is expected to enhance team accountability and elevate engagement with both existing and prospective advertisers.
This appointment reflects Christian & Timbers’ continued commitment to placing senior executives who align execution capability with market momentum. With Rob in this leadership role, Adams Outdoor is well-positioned to build on its established platform and advance its presence in one of the most competitive OOH markets.
